VAN BLISS is a specialist in media and target group analytics.

The focus is on the "buyer of tomorrow" and how this can be reached efficiently using the "data leads media performance" process.

We identify the future customer using digital real-time and geo-based analysis models and develop performance-oriented media campaigns.

We develop new ways of addressing target groups through the intelligent combination of analysis, content, media and technology.

VAN BLISS analyses data from different disciplines such as target group analytics, digital performance marketing, media and customer-specific information and defines media-strategic "customized campaigning data".

These answer transparently and comprehensibly "who", "where", "how" to reach and "why" is relevant for the campaign.

Our innovation consulting ensures the sensible integration of the latest communication technologies and trends. We thus create space for inspiration and new communication impulses for brand communication.

Our core competences are knowledge of digitalisation, technologies and target groups.

Mo & Re

generates real-time information by analysing digital user interactions. This results in concrete deductions along the digital customer journey and devices with regard to audiences, regions and user-activating content, among other things. In addition, extensive statistical data on "people/brands/media" are considered at different geographical levels through geo-analytics and optionally integrated into the Mo&Re analysis. The aim is to define exact KPIs and thus create data-based foundations for campaigning.

Building

deals with the task of which campaign designs and contents lead to maximum campaign response. In addition to the pre-test system of psychological attention research, digital campaign reactions are analysed, evaluated and integratively determined for campaigning on the basis of defined target parameters.

Campaigning

is the development and implementation of media concepts and strategies to address the relevant target groups. Precise analysis and planning tools, extensive market research studies and powerful media buying systems are our foundations for successful and efficient campaign management and optimisation.

Innovation Consulting

deals with technological changes in marketing communication. The focus is on the latest media technologies/trends and their areas of application. In the client workshops, we outline the future-driven communication technologies and show which integration potentials exist for individual clients and sectors.

VAN BLISS stands for data-based target group communication.

VAN BLISS stands for data-based target group communication.

Free from traditional thought patterns, VAN BLISS is "the customised specialist" with a focus on questioning the existing and developing new impulses.

VAN BLISS focuses on the exact determination of the potential "customers of tomorrow" and the implementation of high-performance brand campaigns that reach the relevant target groups in a measurable and efficient way.

VAN BLISS Human Power, our greatest added value: with our colleagues, your brand has a powerful, experienced and passionate pool of specialists at its disposal. We guarantee professional advice and implementation at all process levels of successful brand communication.

We create added value for brand and media:

+ Performance + Efficiency

Cases

Cases

Geoanalysis

DATA LEADS KNOWLEDGE

Corporate goals

Data Leads Knowledge

  • Corporate goals

  • Strategic sales support

  • Optimisation of sales measures

  • Efficiency evaluation of key sales figures and marketing activities

  • Acquisition of new customers

 

Strategy

  • Intelligent use of internal company data

  • Precise definition of potential new customer structures

  • Score calculation on house level

 

Geo-based target group analysis

  1. Intelligent analysis of existing data
  2. Transformation of customer data into media-conform target groups
  3. Calculation of the "buyers of tomorrow
  4. Identification of potential customers down to the house level
TWIN MATE DATE

GEO DATA LEADS DIGITAL

Target

Conversion of existing/calculated target group households into
advertising IDs

Strategy

  • Geostatistical enrichment of microtypes at household level
    (four households combined)
  • Definition of affine target group households at micro-type level
  • Data protection-compliant transfer of the affine micro-type ID into the advertising ID
  • Integration of the advertising ID on digital platforms as a 3rd data party


Application

  • Use of address data for use in programmatic advertising/dialogue marketing
DIGITAL RESERACH

Goals

  • Lower costs per lead and sale
  • Increase in qualitative traffic
  • Significant visibility in the relevant audiences

 

Strategy

  • Awareness
  • High visibility and attention in a relevant audience as well as
  • Conversion into an active interest (e.g. click on ads).

 

Engagement

  • Optimisation for people who engage more deeply with the product (e.g. long stay on the website).

 

Action

Further optimisation of the campaign for people who carry out a defined measurable action (e.g. contact or purchase).

 

Processes

Use of AI-based systems and digitally optimised advertising (DCO).

DIGITAL CAMPAIGNING

DIGITAL PERFOMANCE CAMPAIGNS

Goals

  • Lower costs per lead and sale
  • Increase in qualitative traffic
  • Significant visibility in the relevant audiences

 

Strategy

  • Awareness
  • High visibility and attention in a relevant audience as well as
  • Conversion into an active interest (e.g. click on ads).

Engagement

Optimisation for people who engage more deeply with the product (e.g. long stay on the website).

Action

Further optimisation of the campaign for people who carry out a defined measurable action (e.g. contact or purchase).

 

Prozesse

Use of AI-based systems and digitally optimised advertising (DCO).

MARKETING KEYNOTE

THE FUTURE OF COMMUNICATION

How will people and brands communicate with each other in the future?

People change technologies. Technologies change people. Are we aware that the question is not how we want to live and communicate in the future, but the conscious view that we are already actively shaping it in the here and now?

The impulse lecture shows technological developments from the present, how these could change our actions, thinking and communication between brands, media and people in the future.

Workshop

Workshop

Mo&Re

"Who will buy my product tomorrow?" Isn't it the crucial question: Who is the "customer of tomorrow"?

Where does the potential customer live? Where does he shop and which products are consumed? Which media accompany the customer in his daily routine and thus represent the media interface between people and brands?

Geo-analytics has the special property of condensing data on people, brands and media on spatial levels, e.g. house level, and thus obtaining exact descriptions of who the potential target group is and where they live.

Programmatic Advertising

What does data-driven marketing mean? What are the opportunities and risks of a digital campaign?

What evaluation options does data analytics offer? How can the relevant KPIs be interpreted correctly? How do I optimise a Programmatic Advertising campaign? Why and how are product-relevant audiences differentiated? How do I design a "safe" mode for the optimal implementation of DSGV0?

Questions upon questions, VAN BLISS delivers individual, customer-specific solutions.

The aim of the impulse workshop is to structure the processes of digital advertising from the customer's point of view, to develop learnings and to provide recommendations for action for operational implementation.

This workshop is aimed at the marketing and media department teams of medium-sized businesses who want to successfully implement digital theory in operational practice.

Innovation Consulting

Keynote

In our keynotes, we use concrete innovations and market and trend research results to show industry developments in the coming years. Together, we will take a look at future scenarios to give you a more precise idea of what developments are in store for you. Furthermore, we want to motivate you to influence these developments and to help shape the future with confidence. Our keynotes inform and motivate and are thus the perfect start for an innovation process.

Workshop

Our workshops serve to deepen trend knowledge and to achieve a uniform understanding of future developments as a team. We usually start with a trend keynote that inspires the participants and forms the basis for the subsequent exchange. Together we then work out, for example, images of the future or concrete ideas for innovation, or we start working on trend radars and roadmaps.

Trendradar & Roadmap

With our strategic decision-making tools, we offer you a compass to guide you through the innovation process. We provide the trend knowledge, you provide the in-house expertise. Together we identify and prioritise the relevant trends for your company in several workshops. We arrange these on a radar that gives you an overview of the trends you need to consider in your strategic orientation. We then derive measures from the radar and structure them in a roadmap so that you have a concrete timetable for the current and future initiatives in your company.

Contact

VAN BLISS

Guido Bliss

Im Klapperhof 33
50670 Köln

0049 163 84 61 210
guido@vanbliss.de

Copyright 2022. VAN BLISS.

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